Market Readiness Assistance (MRA) Grant
Helping Singapore businesses secure government funding and grow sustainably.
About MRA Grant
The Market Readiness Assistance (MRA) Grant helps Singapore SMEs enter new overseas markets by defraying costs for market promotion, business development, and market set-up.
Details of MRA
MRA supports companies in their overseas expansion by covering up to 50% of costs for activities across 3 pillars (capped at S$100,000 per new market
Up to 50% of eligible costs (for local SMEs)
Cap: S$100,000 per company per new market, across 3 pillars:
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Overseas market promotion: up to S$20,000
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Overseas business development: up to S$50,000
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Overseas market set-up: up to S$30,000
Each application is limited to one activity in a single overseas market
Scope of MRA Support
Examples of supported activities (by pillar) include:
Overseas market promotion
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Overseas marketing & PR campaigns (e.g., pop-ups, roadshows, media coverage, building social media presence)
Overseas business development
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Identifying overseas partners / B2B customers
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In-market business development services
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Overseas marketing presence (deploy an employee overseas for BD)
Overseas market set-up
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Market entry needs such as advisory/legal/documentation for IP application, overseas incorporation, and import/export licences
Who Are Eligible?
Your company must meet these key criteria:
✓ Registered and operating in Singapore
✓ ≥30% local shareholding (Singapore Citizens/PRs, based on ultimate individual ownership)
✓ New to the target overseas market (country-level)
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Sales in that market must not have exceeded S$100,000 in any of the preceding 3 years
✓ Group size: ≤ S$100M annual sales turnover OR
≤ 200 employees
Note: MRA supports business entities aiming to generate overseas revenue; applications from entities like non-profits, societies, religious entities, VCs, investment holding companies, government subsidiaries etc. are generally rejected.
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